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Axe is a deodorant body spray from Unilever that is famous for its attention grabbing advertisements that have introduced the two phrases "The Axe Effect" and "Bam Chica Wah Wah". The body spray released in North America in 2002, but has been available around the world since 1974 when it was introduced in South Africa under the Ego brand. With its aggressive advertising campaign Unilever has made...
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